Info

businessoverbreakfast's podcast

The Business Over Breakfast Podcast is expressly for Small Business owners, predominantly the 20,000 people in the CCIQ database. The aim of the podcast is to create more current and energetic engagement with the membership base.
RSS Feed
businessoverbreakfast's podcast
2019
November
September
June
May
April
March


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August


All Episodes
Archives
Now displaying: Page 1
Jul 29, 2017

Marketing your business these days can be intimidating, with so many social media channels and jaded consumers, but it doesn’t have to be for you! No matter what industry you’re in, you must market your business. Many businesses are struggling with keeping up with consumer trends and constantly changing platforms, but Bree James and Andrew Griffiths have strategies to help you navigate the marketing world. In today’s episode of Business over Breakfast, they will tell you how to be innovative in your branding and messaging for your customers.

 

Today’s guest, marketing consultant Roxanne Grey, adds her insight and further tips to help you market effectively as well. She shared why having a big marketing budget is less important to her small business owner clients these days and how the playing field has leveled for small and large companies. In fact, she answered what advantages that small businesses have over big corporations.

 

We also discuss things like:

  • Target marketing to reach your ideal customer
  • Differentiating your marketing strategy for your distinct audiences
  • The rise of social media marketing and why you need it even if you hate it
  • Why your marketing needs to be more innovative than ever
  • Storytelling as a tool in branding marketing
  • How customers want to buy from “good” companies with values
  • Valuing quirky brands
  • Mastering only three or four social media platforms
  • Why you need to tell people what you do to be a great corporate citizen
  • Interpreting everything as a marketing opportunity
  • Do what others won’t and be brave
  • Amazing artificial intelligence technology

 

Links

Sunshine Coast Council

CCIQ, the show's sponsors

Bree James LinkedIn

Andrew Griffiths Website

Newsroom PR

Amplify Website

0 Comments
Adding comments is not available at this time.