Trust is a big word in the business world these days, particularly in the corporate world. The overall lost of trust, particularly with the corporate world, has a flow on effect with small businesses as well. There is growing demand from consumers for businesses of all kinds to be transparent in all that they do.
The goal for any small business is to be completely trusted and trustworthy. Do this, and we feel that you will have no shortage of customers, but like most things, it’s not that easy to know where to start. How transparent do you need to be and can you be too transparent?
In the coming years transparency will be one the key factors that determines the success of a business. In this episode of the Business Over Breakfast show we are diving deep on the concept of transparency for small businesses - what it looks like, how we achieve it and what will happen if we don’t become transparent.