In this economy, everything is moving so fast with new products, services and businesses around every corner. It’s astounding how quickly customers have adapted to craving new things all the time. As a business owner, this means you are faced with the constant challenge of staying relevant to your customers. You never want your business to fade by the sidelines, and in this episode of Business over Breakfast, Bree James and Andrew Griffiths will tell you why being top of mind for your customers is vital and how your business can do it. No matter what your business is, Bree and Andrew will help you keep on target and on trend with your audience!

The show also welcomes Cian McLoughlin to talk about why business owners need to stay relevant to customers. He is founder and CEO of Trinity Perspectives, a sales training and consulting company, and author of two Amazon bestsellers. Additionally, Cian’s blog was voted one of the Top 50 sales blogs in the world for the past three years. Cian provides us with his tips on how to stay relevant to drive customer loyalty and business.

We also discuss things like:

• Shifting to keep chasing your target customer
• How to grow your business to adjust to technological trends
• The need to check in with the wants and needs of your ideal audience
• Evolving your business and seeking new ways for constant improvement
• Why business owners need to adapt the mindset of preparing for growth to protect against irrelevancy
• Pay attention to what’s happening globally
• Getting used to being uncomfortable or uncertain
• Why you should not pursue absolute perfection
• Business owners need to explicitly tell your customers why you are relevant
• Relevance driving not only business but loyalty
• Great ideas from around the globe to give you inspiration

Links

Rebirth of a Salesman Book

Business over Breakfast Book

Smallville

Bree James LinkedIn

Andrew Griffiths Website

Amplify Website

Have you experienced tough financial times in your business? Let’s face it… you either have faced challenging periods or you will, and that is simply an inevitable chapter that every will be in every business owner’s career. In today’s episode of Business over Breakfast, Bree James and Andrew Griffiths will teach you how to survive when your finances are lean. By telling you how to identify what mistakes lead to rough waters managing your money and sharing how you can overcome these problems, Bree and Andrew will help make sure your business navigates the hurdles so it can thrive in the long run!

In this episode, the show welcomes Bronwyn Reid to share her wisdom about tackling the enormous stress of leading your business through serious financial downturns. She is an award-winning entrepreneur, speaker, newly found author, small business mentor, and particularly known for her strong business and community engagement roles in regional Queensland, yet she, like all others, has faced drastic financial drops in her career of over 20 years. Bronwyn provides us with helpful coping mechanisms for business owners to get through any period of battle, with a few scars, but stronger.

We also discuss things like:

• Complacency as a leading cause to future money troubles
• The things that business owners do to themselves to inflict financial harm
• Why denial or cutting off communication is a warning sign
• Reaching out for help and seeking guidance when you need it
• Having a rainy day plan prepared at all times
• Address issues or red flags immediately to be proactive
• The reason why you must communicate struggles with your suppliers but not your clients
• Why you need to be strategic when cutting costs
• Keeping one eye on the now and one eye on the future
• Reflecting on mistakes made to prevent them from happening again
• Learning to read the warning signs early
• Ingenious businesses from around the world

Links

Bronwyn Reid LinkedIn

Smallville

Bree James LinkedIn

Andrew Griffiths Website

Amplify Website