Episode 8 - The Changing World of Customer Service and How We’re Moving from Transactions to Experiences

Welcome to The Business over Breakfast Podcast, and in this episode Andrew and Bree are talking all about the customer experience and how by focusing on it you can see big improvements in your business. It’s no secret that the customer is king, but many aspects of their relationship with your company are often overlooked. Here, the dynamic duo explain why it’s so important and what you can be doing to set your business apart from the rest.

 

Bree is back with Toaster Time, and in this episode she’s talking to Desley Cowley, founder of Spruiker Hire - a national online retail training and talent directory.  Desley shares her story as well some top tips on how to make it into the online selling industry. The guys are also sharing some weird and wonderful business ideas from around the globe in the Food for Thought section, plus loads more.

 

In this episode Andrew and Bree get really into...

 

• The problem of having regular, great customer service, and the importance of training your team in it
• Why transaction is no longer enough on its own for today’s customer
• How to make the experience better for your customer
• The best examples of customer service
• Why you need to focus on the customer experience
• Desley Cowley’s journey and how she came to set up Spruiker Hire
• Desley’s advice on taking the plunge into setting up an online business
• The importance of prioritising your ideas before starting to write up your business plan
• Desley’s biggest tip on improving the customer service
• Five great tips on how to move customer transactions into customer experiences

 

Links

 

Spruiker Hire

Griffith Sciences

CCIQ

Bree James Pakmag

Bree James LinkedIn

Andrew Griffiths Website

Amplify Website