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businessoverbreakfast's podcast

The Business Over Breakfast Podcast is expressly for Small Business owners, predominantly the 20,000 people in the CCIQ database. The aim of the podcast is to create more current and energetic engagement with the membership base.
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Apr 14, 2018

In business, you have to make a lot of decisions - Will I employ this person? Will I stop working with this partner? Should I introduce this new product? Is it time to sell the business? Sifting through these tasks can be an onerous task! So many aspects of your business need your leadership, but the amount of problems and difficulty of the challenges can become overwhelming. That’s why Bree James and Andrew Griffiths hope to provide quality advice on the decision-making process for business owners in this episode of Business over Breakfast.

Plus, Bree interviews Rosemary Shapiro-Liu about her approach on decision-making by listening to the voice inside or the mentor within. As the director of Triple Win Enterprises and the author of The Mentor Within, Rosemary is a highly experienced coach for thought leaders and social entrepreneurs. If you’re interested in learning to overcome the obstacles that block good decision-making for your business, then this episode is for you!

Also discussed in this episode:

  • The different levels of decision-making and the increasing difficulty levels
  • The common reasons and problems that derail sound decision-making abilities
  • Specific solutions to prevent indecisiveness or poor judgement
  • The moment when a decision must be made
  • Considering the outcomes of various options and how they will affect your business
  • Why different approaches to decision making will vary from person to person
  • The value of allocating a specific time for decision-making
  • Never being forced into making a decision if you’re not ready or not committed
  • A possible idea to outsource some decision-making on your behalf
  • Smart business ideas from around the world!

 

Links

Triple Win Website
The Mentor Within Book
Rosemary’s LinkedIn
Business over Breakfast Book
Smallville
CCIQ
Bree James LinkedIn
Andrew Griffiths Website
Amplify Website

Mar 29, 2018

We’ve all been asked the question, ‘What do you want to be when you grow up?’ As a business owner, you can do your part to encourage kids to be the next generation of entrepreneurs, or kidpreneurs! In this episode of Business over Breakfast, Bree James and Andrew Griffiths share why it’s the responsibility of today’s business owners to support the interests of young children. Plus, the hosts give you plenty of strategies and ideas on how exactly to help kidpreneurs.

Bree also interviews two special guests for this episode - kidpreneurs Cory Dent and Angus Copelin-Walters. Cory is one of the founding partners of the PowerShot app, and Angus is the Executive Head of Candy at Croc Candy, a startup business that is attracting global sales. If you want to find out more about the next generation of entrepreneurs and how they approach business, then this episode is definitely for you.

Also discussed in this episode:

  • Why it’s not all about financial profit in determining ‘successful’ kidpreneurs
  • The need to stay competitive with the resources offered by Europe and America
  • Suggestions on how business owners can get involved with supporting kids
  • How to honour your responsibility to the next generation of entrepreneurs
  • Teach children a respect for money, including earning it and investing it
  • Emphasising the lessons of delayed gratification and rewards for hard work
  • How to talk with children to encourage them to become solution-based thinkers
  • Pushing young people outside of their comfort zone will teach them valuable lessons
  • Parent observations on the skills they’ve seen their kidpreneurs develop
  • Smart business ideas from around the globe!

 

Links

 

PowerShot App
Croc Candy
Business over Breakfast Book
Smallville
CCIQ
Bree James LinkedIn
Andrew Griffiths Website
Amplify Website

Feb 27, 2018

If you look around, you’ll notice that there are way too many mediocre businesses. The service isn’t too good and neither are the premises or customer service. There’s no love or attention. This doesn’t just happen overnight, but generally due to a lack of direction or motivation from the business owner. So, in this episode of Business over Breakfast, Bree James and Andrew Griffiths walk you through how to aim for excellence because mediocre businesses simply don’t survive. Learn how to stand out from the crowd and get people raving about you!

 

This episode’s special guest, Hunter Leonard, is an author and marketer who helps mature age individuals start their first business in their 40s and beyond with his company, Silver & Wise. Hunter is also the CEO of Blue Frog Marketing, a company that helps business owners achieve their goals and set up their entrepreneurial ventures. As someone whose business philosophy is to help others solve problems, he gives his thoughts on how to face a seemingly overwhelming amount of hardships. If you need advice on how to tackle your business’s greatest challenges, then this episode is for you!

 

Also discussed in this episode:

 

  • Defining what mediocre and excellence look like in your business
  • Why you need to break down and dissect each part of your company
  • The reality of living in an ultra competitive world
  • Reflecting on your attitude and approach as a business owner
  • Why businesses must shop their competitors’ products and services
  • One of the most dangerous assumptions you can make in business
  • The benefits of going the extra mile in terms of customer support
  • Learning how to become an effective business owner
  • How you can set up your to-do list to tackle your big problems
  • The secret of the seven-week cycle, and how it can transform your business

 

Links

 

Hunter Leonard Facebook

Hunter Leonard LinkedIn

Silver & Wise Website

Blue Frog Marketing Website

Get Your Marketing Cooking Book

Business over Breakfast Book

Smallville

CCIQ

Bree James LinkedIn

Andrew Griffiths Website

Amplify Website

Feb 14, 2018

Today on the Business over Breakfast podcast, Andrew Griffiths and Bree James talk about a wide variety of topics such as managing people in business, Netflix commitment rings, the new use for English telephone boxes and watching melons grow. Yes, that’s right - melons. But their main focus is learning how to better manage people within business, and if you’ve always found that to be especially difficult, then this episode is perfect for you.

 

Their guest on today’s show is the master of mass-management, Chris Robb, who is used to making the jump from managing a team of 20 to a team of 5,000. Chris chats to our hosts about the importance of small business owners knowing how to effectively manage people, and what happens if you fail to do it properly.

 

This episode also touches on things like...

 

  • Understanding your strengths and weaknesses
  • The common issues that occur in people management, and how to overcome them
  • Tips to manage just about anyone
  • How to figure out whether you have a bad company culture or not
  • The most effective way to sort out inter-office problems
  • Chris Robb’s framework to the best people management system
  • Chris’ biggest challenge in management, and how he solved it
  • Five top management tips for those just starting out



Links

Chris Robb LinkedIn

Business over Breakfast Book

Smallville

CCIQ

Bree James LinkedIn

Andrew Griffiths Website

Amplify Website

Jan 29, 2018

It’s common for us all to feel like we’ve hit a brick wall sometimes, whether it’s in business or in our personal lives. But while it’s a normal occurrence, it’s important to know how to get past it if and when it happens to you. So, this episode of the Business over Breakfast podcast is dedicated to just that: helping you climb over, go around or break right through that brick wall.

 

Your hosts, Bree James and Andrew Griffiths, discuss all the best ways to overcome brick walls, and how to minimise the risk of hitting them in the first place. Their guest is Dr Jesse Green – dentist, entrepreneur, coach and thought leader who has helped a number of elite clients play bigger, better and smarter in business. With two decades of experience and the author of the hugely successful book RETENTION! Dr Green is highly adept at overcoming metaphorical brick walls, and at helping others do the same. He gives his thoughts on how you can get past any blockages and barriers that stand in your way with his usual intelligence and insightfulness.

 

Also discussed in this episode:

 

  • The best 8 ideas and strategies to move beyond brick walls
  • Why prioritising is so important
  • What to do when your business is struggling
  • The main factors that influence the occurrence of brick walls, and how you can overcome them
  • How to take your business to the next level
  • Why you should take time away from business in order to give it the boost it needs
  • The importance of self-reflection in solving problems
  • Moving out of your comfort zone and getting results
  • How to avoid losing your passion, motivation and vision for your business



Links

 

Dr Jesse Green Website

Dr Jesse Green LinkedIn

Dr Jesse Green Facebook

Dr Jesse Green Twitter

Business over Breakfast Book

Smallville

CCIQ

Bree James LinkedIn

Andrew Griffiths Website

Amplify Website

Jan 14, 2018

Have you been driving yourself crazy wondering just what purpose marketing actually has for your business? Do you ever find yourself asking whether it’s truly necessary? Businesses that make the mistake of failing to create an effective marketing plan run the risk of not being as successful as they could be. No matter how much effort and time you put into getting your business out there, without marketing implementation it may as well be a secret.

 

Today, on the Business over Breakfast podcast, Bree and Andrew are discussing marketing in its various forms and going through top 20 marketing tips for business owners. So, no matter what industry you’re in or which marketing approach you prefer, you’ll find a tonne of worthwhile information in this episode.

 

Bree and Andrew also touch on things like:

 

  • The importance of having a business card, even in the digital age
  • Why any business owner can and should be able to tell their story
  • The best ways to get more referrals for your business
  • Using media like podcasting to broaden your network
  • The different marketing goals you can set yourself to ensure you reach your full potential
  • How to use free samples to make a profit
  • The newest trends in marketing and business found all over the world
  • Why you need a great brand for both your business and yourself
  • Why customer connection is so important
  • The best kind of content you should be creating

 

Links

Business over Breakfast Book
Smallville
CCIQ
Bree James LinkedIn
Andrew Griffiths Website
Amplify Website

Jan 3, 2018

Do you ever feel as though you’re lacking passion for what you do? Some people are able to be naturally passionate about what it is they do. They have seemingly endless amounts of enthusiasm and energy towards their business, and approach every new step with a spring in their own. But if you’re one of those people who tend to struggle reaching those levels of passion (or even finding any in the first place), then this episode of Business Over Breakfast is for you.

 

Today, Bree James and Andrew Griffiths are talking about passion in all its forms, whether it’s in business or life in general. And to provide better insight on the topic, their guest is international speaker and author, Keith Abraham, who is so dedicated to cultivating passion in business, he’s written five incredibly popular books on the topic and is fondly referred to as the Guru of Goal Setting.

 

Bree and Andrew also discuss the following:

 

  • What passion means in terms of the small business owner
  • The benefits of being passionate about things in life
  • How to increase your passion
  • What a lack of passion can manifest into with business
  • Why passion doesn’t always need to be shown with hi-fives and group hugs
  • The things that can quickly kill your passion, and how to avoid them at all cost
  • How to find something to be passionate about
  • What fuels passion, and how you can bring that into your everyday life

 

Links:

Keith Abraham Website

Business over Breakfast Book

Smallville

CCIQ

Bree James LinkedIn

Andrew Griffiths Website

Amplify Website

Dec 14, 2017

Have you ever asked yourself if your business could survive without you? Often, especially with small businesses, there is a major risk if anything ever happens to the owner, as they usually are the ones who wield the greatest influence, do more work than anyone else, drive the direction and generate the most revenue. To mitigate risk you should therefore seek to make yourself redundant so your business isn’t solely relying on your presence day in and day out. In this episode of Business over Breakfast, Bree James and Andrew Griffiths will tell you how you can properly safeguard your business and team. By taking the steps to remove dependence on you as the business owner, you will end up building a stronger business with greater chance for increased revenue and success.

 

Bree also chats with financial advisor, author of Finance Action Hero and speaker Peita Diamantidis. She talks about the impact of unexpected exits from a business, whether that be the owner or key team members, and what you should do to prepare for those situations. Additionally, Peita introduces the value of key man insurance and how that can support businesses cope with a loss of major players. If you want to know what steps can make the difference between your business surviving a disaster to it being sold for almost nothing, then this episode is for you!

 

We also discuss things like:

  • Understanding the concept of if your business would survive without you
  • Top tips to make sure your business is safeguarded
  • What plans business owners should have in place for worst case scenarios
  • The idea of “me proofing” your business
  • How outsourcing can be a win-win for owners and employees
  • The 5-step rule of thumb for designing tasks
  • Why you need to have a documented business plan
  • The case for an excellent insurance plan if you are your business brand
  • How you can increase your business value by making it less dependent on you
  • A few brilliant business ideas from around the world!

 

Links

Finance Action Hero Book

Peita Diamantidis LinkedIn

Business over Breakfast Book

Smallville

CCIQ

Bree James LinkedIn

Andrew Griffiths Website

Amplify Website

Nov 29, 2017

With each passing day, customers are expecting more and more from the companies that they do businesses with, so it’s time that business owners move from a purely transactional relationship with clients towards delivering an excellent customer experience. With your product or service, when your interaction with your customer is only focused on the transaction, there’s a lack of a real emotional connection. In this modern age, that’s simply not enough anymore and your business will be in trouble if there’s no experience for your customer. In this episode of Business over Breakfast, Bree James and Andrew Griffiths will give you top tips on how to stand out amongst competitors so your business can show how innovative it is and how to deliver fantastic service to your clients.

 

Additionally, Bree chats with Zing founder and business coach Lisa Conway who has over 30 years experience shaking up the hair and beauty industry. A hairdresser by trade, Lisa now helps salon owners transform their businesses all around the globe and is an expert in customer experiences. If you want to learn how to gain loyalty from clients and grow your business, then this episode is for you!

 

We also discuss things like:

  • Why it’s not enough to simply meet customer expectations any longer
  • The value of creating an emotional connection with your customers
  • Surprise your customers to keep them intrigued
  • Brainstorm with your team on how to engage new and old clients
  • Great customer service will build serious loyalty
  • Not chasing the money, chasing the service
  • Evaluating the list of clients that have left you in the past few months and why
  • Mapping out the touch points of your customers and competitors
  • Falling in love with your customer, not your product
  • Some smart business ideas from around the world

 

Links

Lisa Conway Website

Lisa Conway Facebook

Lisa Conway LinkedIn

The Naked Salon Book

Business over Breakfast Book

Smallville

CCIQ

Bree James LinkedIn

Andrew Griffiths Website

Amplify Website

Nov 14, 2017

You began your business because you were (and are!) passionate about your industry. Because your company stemmed from your vision for a better future, your business ultimately is a reflection of who you are. In today’s world, most business owners’ personal happiness is locked into your business success. It doesn’t make sense anymore to pretend your business doesn’t affect your overall well being significantly. You are the business barometer and the company will have the same energy as you. If you are distracted, the business will reflect that scattered attention. Likewise though, if you are clear and focused, your business will reflect that dedication as well. In this episode of Business over Breakfast, Bree James and Andrew Griffiths give practical tips and techniques for how to take care of yourself to take care of your business!

Additionally, Bree chats with clinical psychologist and fellow of the Australian Psychological Society Chris Mackey. With over 35 years of experience in psychotherapy, his own private practice, and as the resident psychologist on the television show Destination Happiness, Chris shares his advice on how to better your wellbeing. Specifically, in the business world, he talks about how business owners can control the mission, culture, and everyday climate of their company. If you want to learn practical strategies on how to be an effective team leader, this is the episode for you!

 

We also discuss things like:

  • Everything in your business reflects you, for better and for worse
  • The false perception of business owners that you are “handling it” when you’re not
  • Address directly issues that you are avoiding
  • Identify any recurring problems you are having to stop the cycle
  • Surround yourself with confidants to talk through personal and business challenges
  • Know how you want to feel about your business
  • How business owners and supervisors have 70% influence on employee happiness
  • The 6:1 positivity to negativity communication ratio
  • Harnessing the strengths of your team
  • Paying active attention to wins and positives of the week
  • Unusual and funky business ideas!

 

Links

Chris Mackey Website
Chris Mackey’s Book Synchronicity
Business over Breakfast Book
Smallville
CCIQ
Bree James LinkedIn
Andrew Griffiths Website
Amplify Website

Oct 29, 2017

Getting focused and staying focused are two battles that business owners face every day. There are so many distractions these days that getting focused has become problematic in how much of a challenge it is. However, once you are able to concentrate on a task, we all know that incredible sense of accomplishment that results in increasing focus. In this episode of Business over Breakfast, Bree James and Andrew Griffiths give practical tips and techniques for how to stay focused throughout the day. Concentration breeds progress which will breed achievement for your business!

 

Additionally, Bree chats with guest Cameron Aggs, a clinical psychologist who is an expert on mindfulness training in Australia. Cameron shares how business owners can use mindfulness to focus more effectively on things that are important to them, rather than being overwhelmed by a seemingly insurmountable workload. He has delivered over 250 mindfulness training programs and his 8-week program has shown to improve concentration by 16% in its participants. If you’d like to hear what Cameron recommends to be less self critical and how to refresh your attention, this episode is for you!

 

We also discuss things like:

  • The sense of accomplishment you feel when you are in the zone and focused
  • The product of focus is progress and achievement
  • Focusing your energy and time on the wrong things at work
  • Why you should be wary of the time drain of email
  • Prioritising your work to determine the sole project you need to concentrate on
  • The strategy of batching work
  • Getting rid of the triggers that commonly distract you from important projects
  • The value of having more fun in your business
  • How mindfulness can improve focus but also help us be less self-critical
  • The best tip on how to refresh your attention
  • Smart business ideas from around the globe!

 

Links

Cameron’s Website

Business over Breakfast Book

Smallville

CCIQ

Bree James LinkedIn

Andrew Griffiths Website

Amplify Website

Oct 14, 2017

There are some business owners who do a ton of business travel and then there are some who do not care to travel. No matter where you land on that spectrum, it’s best to be prepared in case an opportunity does pop up. In this episode of the Business over Breakfast show, Bree James and Andrew Griffiths give you top strategies on how to make that business trip a breeze. Both Bree and Andrew are big advocates of travelling to meet clients or partners, as that face time is so worthwhile in the long run. Proximity is power, and taking the time to travel to see someone in person often makes a great impact.

As someone who has been on the road for decades, Andrew Griffiths himself shares how he remains stress-free on business trips and what he does to feel energized emotionally and physically. Conditioning yourself as a business owner to be at peak performance away from the office is crucial. If you want to learn how to position yourself to maximise business travel opportunities, this is the episode for you!

 

We also discuss things like:

  • Why bootlegging business travel may not be saving you much money
  • Questioning if it is necessary to travel if you can use Skype or Zoom video conferencing
  • Proximity is power
  • One of Andrew’s hilarious travel mishap stories
  • Why you should spend 25% more on a car service for airport transfers versus a cab
  • How to make your hotel stays during travel easier
  • Keeping a spare set of your business essentials dedicated solely to travel
  • The benefits of being loyal to airlines or hotel chains
  • Taking time out during business travel to enjoy your destination
  • Why you should always be carrying a book with you
  • Amazing business ideas from around the world

 

Links

Business over Breakfast Book

Smallville

CCIQ

Bree James LinkedIn

Andrew Griffiths Website

Amplify Website

Sep 29, 2017

In this economy, everything is moving so fast with new products, services and businesses around every corner. It’s astounding how quickly customers have adapted to craving new things all the time. As a business owner, this means you are faced with the constant challenge of staying relevant to your customers. You never want your business to fade by the sidelines, and in this episode of Business over Breakfast, Bree James and Andrew Griffiths will tell you why being top of mind for your customers is vital and how your business can do it. No matter what your business is, Bree and Andrew will help you keep on target and on trend with your audience!

 

The show also welcomes Cian McLoughlin to talk about why business owners need to stay relevant to customers. He is founder and CEO of Trinity Perspectives, a sales training and consulting company, and author of two Amazon bestsellers. Additionally, Cian’s blog was voted one of the Top 50 sales blogs in the world for the past three years. Cian provides us with his tips on how to stay relevant to drive customer loyalty and business.

 

We also discuss things like:

  • Shifting to keep chasing your target customer
  • How to grow your business to adjust to technological trends
  • The need to check in with the wants and needs of your ideal audience
  • Evolving your business and seeking new ways for constant improvement
  • Why business owners need to adapt the mindset of preparing for growth to protect against irrelevancy
  • Pay attention to what’s happening globally
  • Getting used to being uncomfortable or uncertain
  • Why you should not pursue absolute perfection
  • Business owners need to explicitly tell your customers why you are relevant
  • Relevance driving not only business but loyalty
  • Great ideas from around the globe to give you inspiration

 

Links

Rebirth of a Salesman Book

Business over Breakfast Book

Smallville

Bree James LinkedIn

Andrew Griffiths Website

Amplify Website

Sep 14, 2017

Have you experienced tough financial times in your business? Let’s face it… you either have faced challenging periods or you will, and that is simply an inevitable chapter that every will be in every business owner’s career. In today’s episode of Business over Breakfast, Bree James and Andrew Griffiths will teach you how to survive when your finances are lean. By telling you how to identify what mistakes lead to rough waters managing your money and sharing how you can overcome these problems, Bree and Andrew will help make sure your business navigates the hurdles so it can thrive in the long run!

 

In this episode, the show welcomes Bronwyn Reid to share her wisdom about tackling the enormous stress of leading your business through serious financial downturns. She is an award-winning entrepreneur, speaker, newly found author, small business mentor, and particularly known for her strong business and community engagement roles in regional Queensland, yet she, like all others, has faced drastic financial drops in her career of over 20 years. Bronwyn provides us with helpful coping mechanisms for business owners to get through any period of battle, with a few scars, but stronger.

We also discuss things like:

  • Complacency as a leading cause to future money troubles
  • The things that business owners do to themselves to inflict financial harm
  • Why denial or cutting off communication is a warning sign
  • Reaching out for help and seeking guidance when you need it
  • Having a rainy day plan prepared at all times
  • Address issues or red flags immediately to be proactive
  • The reason why you must communicate struggles with your suppliers but not your clients
  • Why you need to be strategic when cutting costs
  • Keeping one eye on the now and one eye on the future
  • Reflecting on mistakes made to prevent them from happening again
  • Learning to read the warning signs early
  • Ingenious businesses from around the world

 

Links

Bronwyn Reid LinkedIn

Smallville

Bree James LinkedIn

Andrew Griffiths Website

Amplify Website

Aug 29, 2017

Have you experienced business owner burnout -- blemishes, headaches, sleeplessness, panic attacks, or heart palpitations? In today’s episode of Business over Breakfast, Bree James and Andrew Griffiths talk about the struggles of business owner burnout, relating some of their personal experiences. Burnout is such a universal problem for all business owners but Bree and Andrew tell you how to identify the early signs of a larger problem and how to manage your life so you can banish burnout altogether.

Business over Breakfast welcomes Sarah McCrum in this episode to share her professional expertise on how to master your personal energy and never burnout. She has trained for 22 years with Chinese energy masters and has worked with entrepreneurs for over 20 years. As the author of Energy on Demand, Sarah shared how business owners can come to have an imbalance in their energy systems and advice to those burning out.

We also discuss things like:

  • The different degrees of business owner burnout
  • Identifying the small early signs of burnout in yourself and in others
  • Finding someone that you can be honest with if you are struggling
  • Cutting out negative people or surroundings
  • Keeping up habits or hobbies that allow you to relieve stress
  • Scheduling appointments in your calendar for self-care
  • Why burnout can be developed from a lack of self love
  • Figure out your purpose to find fulfillment in your work
  • The importance of switching your brain completely off
  • Not putting off things you value until retirement
  • Sustainable business ideas from around the world

Links

Sarah McCrum Website

Energy on Demand Book

Sarah McCrum Facebook

Smallville

Bree James LinkedIn

Andrew Griffiths Website

Amplify Website

Aug 14, 2017

For many of us, our entire business and marketing strategy revolves around being the cheapest option out there for customers but why is that business model fundamentally flawed? In today’s episode of Business over Breakfast, Bree James and Andrew Griffiths tell you about the advantages of being the most expensively priced choice for your audience. As a business owner, there are serious benefits to selling a high-end product of service and Bree and Andrew tell you how you can shift your positioning in your industry. Because Andrew is Australia’s number one small business author and is in the process of writing a book about this very topic, he is serving as the interview guest as well for this episode. Andrew shares his wisdom in how he was successful in increasing his rates for his companies multiple times throughout the years and why he thinks pricing to be the cheapest is the worst business mistake you can make.

 

We also discuss things like:

  • The lack of loyalty of those clients seeking the cheapest options
  • Where becoming the cheapest choice for customers stems from
  • What it says to customers when you are the lowest priced competitor
  • Why you should charge what you are worth
  • How staff morale will be impacted by an increased price
  • Reprogramming your mental approach and strategy to your business
  • Being prepared to change your community and network
  • Telling more stories about your brand and why you do what you do
  • Making your customer experience extraordinary
  • Accepting that you will lose customers as you transition your pricing model

 

Links

Smallville

Bree James LinkedIn

Andrew Griffiths Website

Amplify Website

Jul 29, 2017

Marketing your business these days can be intimidating, with so many social media channels and jaded consumers, but it doesn’t have to be for you! No matter what industry you’re in, you must market your business. Many businesses are struggling with keeping up with consumer trends and constantly changing platforms, but Bree James and Andrew Griffiths have strategies to help you navigate the marketing world. In today’s episode of Business over Breakfast, they will tell you how to be innovative in your branding and messaging for your customers.

 

Today’s guest, marketing consultant Roxanne Grey, adds her insight and further tips to help you market effectively as well. She shared why having a big marketing budget is less important to her small business owner clients these days and how the playing field has leveled for small and large companies. In fact, she answered what advantages that small businesses have over big corporations.

 

We also discuss things like:

  • Target marketing to reach your ideal customer
  • Differentiating your marketing strategy for your distinct audiences
  • The rise of social media marketing and why you need it even if you hate it
  • Why your marketing needs to be more innovative than ever
  • Storytelling as a tool in branding marketing
  • How customers want to buy from “good” companies with values
  • Valuing quirky brands
  • Mastering only three or four social media platforms
  • Why you need to tell people what you do to be a great corporate citizen
  • Interpreting everything as a marketing opportunity
  • Do what others won’t and be brave
  • Amazing artificial intelligence technology

 

Links

Sunshine Coast Council

CCIQ, the show's sponsors

Bree James LinkedIn

Andrew Griffiths Website

Newsroom PR

Amplify Website

Jul 14, 2017

“All publicity is good publicity”? Not anymore. Publicity is important for businesses both big and small, but it has to be good to be effective, and while it’s easy to become intimidated by the idea of media coverage, it’s an essential part of any business model. In today’s episode of Business Over Breakfast, we talk about the advantages PR can bring to your company, as well as all the different media options available to you, and how to go about leveraging that media coverage once you get it.

 

Our guest this week is Trena-Louise Lyons, owner of boutique public relations company Newsroom PR, and she provides some hugely valuable top tips on conducting your own media and PR, the benefits of a great communications plan and how it can boost your business, and the advantages of media exposure. If you’ve been wondering how to formulate your PR plan, Trena answers all the important questions.

 

We also discuss things like:

  • How to get your business in the media
  • Good publicity versus bad publicity
  • The benefits of being persistent
  • The many different avenues of media, and how to pick which one suits you best
  • Why being interviewed isn’t as scary as you might think
  • The credibility media coverage can bring to your organisation
  • Why the media needs you, and how to give them what they want
  • What makes something newsworthy?
  • Robot priests (yes, really!)

 

Links

Sunshine Coast Council

CCIQ, the show's sponsors

Bree James LinkedIn

Andrew Griffiths Website

Newsroom PR

Jul 4, 2017

We all know the familiar anxiety and awkwardness of attending networking events, but in this episode of Business over Breakfast, Bree and Andrew give you 20 top tips on how to get you best prepared to be a networking pro. Networking can be vital in building a successful business, so by following these strategies, you can be sure to always get something out of attending networking events. From deciding if you should even go to a networking event to conversation starters to what to do afterwards, Bree and Andrew cover everything to help you feel confident as a networking business professional.

 

Additionally, we have Bob Greenup as our guest this episode. He is the franchise owner of BNI Sydney Central & South Regions, which is part of the largest referral organisation in the world. As someone who focuses with his franchise on developing, educating and supporting committed, passionate and referable business communities to build strong business relationships, he was the perfect person to discuss how to become a professional networker.

 

Plus, Bree and Andrew also get into today...

 

  • What exactly is networking
  • Telling the difference between a good networking opportunity and a bad one
  • Why you should fight the urge to chat with only familiar faces at networking events
  • The question you should ask instead of “What do you do?”
  • When the best time is to arrive at an event
  • What you can do beforehand to prepare yourself to do well at networking
  • Easy business card tricks
  • One unique way to make yourself memorable to others
  • Where to position yourself at an event
  • How to keep a network once you establish one
  • Smart business ideas from around the globe

 

Links

Sunshine Coast Council

CCIQ, the show’s sponsors

Bree James Pakmag

Bree James LinkedIn

Andrew Griffiths Website

Amplify Website

Bob Greenup LinkedIn

Bob Greenup Facebook

Jun 14, 2017

We all have limiting beliefs that may be holding us back in our business, but in this episode of Business over Breakfast, Bree and Andrew will give you a few ideas on how to deal with them. Some typical limiting beliefs we hear all the time are “my customers can only afford to pay so much,” “I can’t raise my prices” or “I’m a small business and I can’t do this.” No matter what beliefs are holding you back, if you can overcome then, that is when your business will really succeed. Learn some strategies to address these limitations to move you and your business forward.

 

Plus, our guest this episode, Shelley Evans-Wild, one of the most extraordinary neuroscientists in the country, will bring some brain science to the behaviours behind our limiting beliefs. She is the founder and CEO of People HQ and has been dedicated to helping others in unleashing their potential to stretch their mindsets and shape a better world. Her specialisation in how and why people behave the way they do in groups helps us shed some light on how to break through our limiting beliefs.

 

Plus, Bree and Andrew also get into today...

 

  • Identifying the most common limiting beliefs of business owners
  • Fighting against others’ limiting beliefs to become successful in business
  • How to zoom out to understand you created a false narrative about yourself
  • Understanding the connection between self-worth and business value
  • Tackling limiting beliefs through habit hijacking
  • The all too common “imposter syndrome” feeling of small business owners
  • Why you need to combat limiting beliefs
  • 4 wild and wacky business ideas from around the world

 

Links

CCIQ, the show’s sponsors

Bree James Pakmag

Bree James LinkedIn

Andrew Griffiths Website

Amplify Website

Shelley Evans-Wild

May 30, 2017

Business is generally about solving problems. When you run a business, you seek to make things better for yourself and for others. But the reality is you need to get better at solving problems and the trick to that is asking better questions of yourself.

 

In this episode of Business over Breakfast, Bree and Andrew talk about the value of asking proactive and empowering questions. Learn how to get out of that endless loop of unproductivity and figure out how to empower yourself with better questions to get better answers.

 

Plus, our guest this episode, Howard Tinker, discusses the specific questions he asks to make restaurants more profitable. Howard, the CEO of Restaurant Profits, specializes in helping his  restaurant owner clients grow their business and increase repeat visitors. He has also published two books filled with tips and insights called More Bums On Seats and Selling at the Table. Although he is a marketer by trade, Howard emphasizes in this conversation the vital importance of asking the simple questions about finances first.

 

Plus, Bree and Andrew also get into today...

 

  • The need to be asking better questions of our business and ourselves
  • What are the questions we need to ask
  • Defining what a proactive question is
  • Why asking yourself questions that make you think about your successes is beneficial
  • The financial question that not enough business owners ask themselves
  • Needing to talk to your clients to see why they engage your business
  • The simple tactics that business owners tend to ignore with marketing
  • 5 great tips on how to ask better questions of yourself to make a better business
  • Food for thought on business ideas from around the world

 

Links

CCIQ, the show’s sponsors

Bree James Pakmag

Bree James LinkedIn

Andrew Griffiths Website

Amplify Website

Howard Tinker’s Website

May 14, 2017

Some days it may feel like your business is running you. You’re reacting and you’re responding, but you’re not in control of the business’s destiny or future. We all lose control of our business at some stage, that’s usually the result of bad habits or bad rituals building up over time.

 

In this episode, Bree and Andrew discuss a great deal of strategies in how you can take back control of your business. And once you do, you’ll not only fall in love with your business again, but you’ll be making more money and arrive in better shape.

 

Additionally, Kate Christie, our guest this episode, a time management specialist and founder of Time Stylers, shares wonderful insight into this topic. She is an international speaker, regular on TV and is the author of the book Me Time. Kate developed her business after discovering how many thousands of people across the country were struggling to manage their time. Today she shared the most common mistakes that she found that people make with organizing their time as business owners.

 

Plus, Bree and Andrew also get into today...

 

  • The concept of making your business work for you, not the other way around
  • How does it evolve that we lose control over our business and what we can do to change
  • Signs of when you are losing control of your business
  • 5 top tips in taking control of your business
  • Common mistakes that people make with managing their time
  • Time hacks and strategies to save time
  • Some (very) unique business ideas from around the world

 

Links

BDO

CCIQ, the show’s sponsors

Bree James Pakmag

Bree James LinkedIn

Andrew Griffiths Website

Amplify Website

Kate Christie’s Website

Apr 29, 2017

It’s easy to underestimate and not think too much of it, but creating a happy workplace can benefit your business greatly on so many different levels. There’s a huge amount of research to prove that a happy workplace is a productive, healthy and profitable workplace. Who doesn’t want a financially successful business where you, your staff and your customers are all thriving? In this episode, Bree and Andrew discuss the many advantages you can reap from a happier business environment, and it starts with you, the leader. Have a listen to learn tips on what you can do to cultivate a culture of positivity and success in your business.

The featured guest this episode, Andrea Tunjic, the founder of People Strong & the Work Happy Movement, shares her insight from her 20+ year career on why some people are more fulfilled at work while others feel the best part of the job is taking a sickie. She discusses how to influence people to change how they feel about work for the better.

Plus, Bree and Andrew also get into today...

  • The concept of a happy workplace
  • Why it’s important, as a business owner, to be happy
  • How a happy workplace can benefit a business’s productivity and profitability
  • The danger of unhappy staff members negatively impacting the business
  • Setting the tone for a positive environment and workplace culture
  • Reasons why a workplace may be miserable
  • The best thing you can do to make sure an individual employee is happy
  • A simple question you can ask to create a happier workplace
  • How we feel about work affects every part of our lives
  • Removing frustrations that disable people from being happy
  • Cultivating a hopeful sense of the future for individuals and the business
  • 5 tips to create a happy workplace
  • A few amazingly wacky business ideas from around the world

Links

Office of Industrial Relations

CCIQ, the show’s sponsors

Bree James Pakmag

Bree James LinkedIn

Andrew Griffiths Website

Amplify Website

Andrea Tunjic’s Website

Apr 14, 2017

In this episode, Bree and Andrew explore the concept of ‘newism’, which is the idea that consumers are constantly craving new technology, new trends to follow, new foods to eat. So what does that mean in business? This means that business owners need to be renewing their products and services all the time because everyone is addicted to new.

 

The launch of new products and services is often the most important process of creating something new, so Bree and Andrew share their top tips on how to make sure your next big idea is a success.

 

Lastly, Bree chats with Mark Coburn, a serial entrepreneur, who over 25 years has built over a dozen businesses. His latest venture is a single malt whisky distillery where Bree finds out how he raised $1.2 million dollars with Facebook Live in ten minutes.

 

On top of all that, Bree and Andrew also go into...

 

  • Why the launch is often the most important part of the sales process
  • Lessons they learned from their past failures in launching new products and services
  • Why market research on all consumers, not just your customers, is vital
  • The homework every business owner needs to do during the development stage
  • The easy mistake you can avoid when studying the competition
  • How you can guarantee your product or service will sell by the time you launch
  • Why you should keep promoting your product or service even if you are tired of it
  • Mark Coburn’s unique business model in keeping a business going when your profit timetable is four to seven years away
  • Advantages of Facebook Live as a launch strategy
  • The value of a community that includes those who may not be large financial backers
  • 5 top tips on launching a new product or service
  • Unusual and weird business ideas from around the world

 

Links

Creat3D

CCIQ, the show’s sponsors

Bree James Pakmag

Bree James LinkedIn

Andrew Griffiths Website

Amplify Website

Mark Coburn’s Coburns Distillery Website

Mar 29, 2017

What is a business advisor, how do you go about getting one and what are the common pitfalls that business owners fall into when looking for them? These are some of the common questions that small business owners come up against when going through the hiring-process for an advisor. Fortunately, Bree and Andrew are addressing all of those issues and demystifying some of the biggests concerns that people face when looking for the perfect advice.  

 

On top of that, Bree is grilling Sam Harrop in Toaster Time. Sam is one of the best business advisors in the country and is offering his advice on the steps that you need to go through when seeking out sound business advice.

 

And if that weren’t enough, the guys also get into all of this too...

 

  • Why you need an advisor in the first place
  • How to know when you need a business advisor
  • What type of advisor is best for you and your business
  • Understanding the different roles in the business advice sector
  • How to handle problems that pop up with your advisor
  • Picking and choosing the advice that’s right for you and your business
  • Sam Harrop’s tips for small businesses looking for business advice
  • 5 top tips on how to find the right advisor for your business
  • 4 weird and wonderful business ideas from around the globe

 

Links

CCIQ

BDO, the show’s sponsors

Bree James Pakmag

Bree James LinkedIn

Andrew Griffiths Website

Amplify Website

Sam Harrop’s Website

Sam Harrop’s books, Getting Stuff Done and Small Business Big Exit

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