We all hear the term “social good” being used, especially in the corporate world but what does it really mean? Is there a company out there that really captures the essence of this concept in a way that we can learn from and apply to our own business? We think there is.
In this episode of the Business Over Breakfast show, we take a deep dive look at Patagonia, the outdoor clothing company. Founded in the 1970’s - Patagonia is remarkable, on many levels. Their mission is “To Save the World”. And they are certainly doing that. But what can we do as small business owners?
We’ve looked long and hard at Patagonia and distilled a number of key elements that make this business unique and applicable to any business. We share these ideas, concepts and strategies and without doubt, they are extraordinarily powerful.
So buckle up, grab a strong coffee and enjoy episode 57 of the Business Over Breakfast Show.