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businessoverbreakfast's podcast

The Business Over Breakfast Podcast is expressly for Small Business owners, predominantly the 20,000 people in the CCIQ database. The aim of the podcast is to create more current and energetic engagement with the membership base.
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businessoverbreakfast's podcast
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Now displaying: December, 2016
Dec 15, 2016

Welcome to The Business over Breakfast Podcast, and in this episode Andrew and Bree are getting retro and talking old-school marketing techniques. So often in business we become fixated on online and social media campaigns that we forget those tried and tested techniques that not only work great but will also set you and your business apart.

 

Bree’s back with Toaster Time and it’s Mario Calanna who’s feeling the heat this week. Mario is the CEO of the family-run Calanna Pharmacy Group - an innovative business that focuses on natural health products and services.

 

And, as ever, the guys are sharing plenty of advice and wisdom that you can use to get your business firing on all cylinders. Plus, they’re looking at a few weird and wonderful ideas in the Food for Thought section. Enjoy!

 

In this episode Bree and Andrew and talking about...

 
  • Standing out from the crowd with old-school marketing
  • How the perfect combination of marketing in business is combining the best of new-school with the best of old-school
  • Getting your brand out there in the local community
  • Interesting and innovative tips for building partnerships
  • Clever ideas to reach out to your target audience and engage with them  
  • Going back to giving your business a personal touch that clients can really connect with
  • New-school marketing and how it feels like we’re doing a lot more but not getting as much traction
  • Mario Calanna on the importance of creating a family environment for clients  
  • The combination of ambition and humility - building a business based on self-belief  
  • Mario on building confidence through public speaking and playing sport
  • Andrew and Bree’s top five old-school marketing tips
 

Links

 

The Calanna Pharmacy Group

Artius

CCIQ

Bree James Pakmag

Bree James LinkedIn

Andrew Griffiths Website

Amplify Website

101 Ways to Market Your Business by Andrew Griffiths

Dec 1, 2016

Welcome to The Business over Breakfast Podcast, and in this episode Andrew and Bree are talking all about the customer experience and how by focusing on it you can see big improvements in your business. It’s no secret that the customer is king, but many aspects of their relationship with your company are often overlooked. Here, the dynamic duo explain why it’s so important and what you can be doing to set your business apart from the rest.

 

Bree is back with Toaster Time, and in this episode she’s talking to Desley Cowley, founder of Spruiker Hire - a national online retail training and talent directory.  Desley shares her story as well some top tips on how to make it into the online selling industry. The guys are also sharing some weird and wonderful business ideas from around the globe in the Food for Thought section, plus loads more.

 

In this episode Andrew and Bree get really into...

 
  • The problem of having regular, great customer service, and the importance of training your team in it
  • Why transaction is no longer enough on its own for today’s customer
  • How to make the experience better for your customer
  • The best examples of customer service
  • Why you need to focus on the customer experience
  • Desley Cowley’s journey and how she came to set up Spruiker Hire
  • Desley’s advice on taking the plunge into setting up an online business
  • The importance of prioritising your ideas before starting to write up your business plan
  • Desley’s biggest tip on improving the customer service
  • Five great tips on how to move customer transactions into customer experiences
 

Links

 

Spruiker Hire

Griffith Sciences

CCIQ

Bree James Pakmag

Bree James LinkedIn

Andrew Griffiths Website

Amplify Website

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