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businessoverbreakfast's podcast

The Business Over Breakfast Podcast is expressly for Small Business owners, predominantly the 20,000 people in the CCIQ database. The aim of the podcast is to create more current and energetic engagement with the membership base.
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businessoverbreakfast's podcast
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Now displaying: July, 2017
Jul 29, 2017

Marketing your business these days can be intimidating, with so many social media channels and jaded consumers, but it doesn’t have to be for you! No matter what industry you’re in, you must market your business. Many businesses are struggling with keeping up with consumer trends and constantly changing platforms, but Bree James and Andrew Griffiths have strategies to help you navigate the marketing world. In today’s episode of Business over Breakfast, they will tell you how to be innovative in your branding and messaging for your customers.

 

Today’s guest, marketing consultant Roxanne Grey, adds her insight and further tips to help you market effectively as well. She shared why having a big marketing budget is less important to her small business owner clients these days and how the playing field has leveled for small and large companies. In fact, she answered what advantages that small businesses have over big corporations.

 

We also discuss things like:

  • Target marketing to reach your ideal customer
  • Differentiating your marketing strategy for your distinct audiences
  • The rise of social media marketing and why you need it even if you hate it
  • Why your marketing needs to be more innovative than ever
  • Storytelling as a tool in branding marketing
  • How customers want to buy from “good” companies with values
  • Valuing quirky brands
  • Mastering only three or four social media platforms
  • Why you need to tell people what you do to be a great corporate citizen
  • Interpreting everything as a marketing opportunity
  • Do what others won’t and be brave
  • Amazing artificial intelligence technology

 

Links

Sunshine Coast Council

CCIQ, the show's sponsors

Bree James LinkedIn

Andrew Griffiths Website

Newsroom PR

Amplify Website

Jul 14, 2017

“All publicity is good publicity”? Not anymore. Publicity is important for businesses both big and small, but it has to be good to be effective, and while it’s easy to become intimidated by the idea of media coverage, it’s an essential part of any business model. In today’s episode of Business Over Breakfast, we talk about the advantages PR can bring to your company, as well as all the different media options available to you, and how to go about leveraging that media coverage once you get it.

 

Our guest this week is Trena-Louise Lyons, owner of boutique public relations company Newsroom PR, and she provides some hugely valuable top tips on conducting your own media and PR, the benefits of a great communications plan and how it can boost your business, and the advantages of media exposure. If you’ve been wondering how to formulate your PR plan, Trena answers all the important questions.

 

We also discuss things like:

  • How to get your business in the media
  • Good publicity versus bad publicity
  • The benefits of being persistent
  • The many different avenues of media, and how to pick which one suits you best
  • Why being interviewed isn’t as scary as you might think
  • The credibility media coverage can bring to your organisation
  • Why the media needs you, and how to give them what they want
  • What makes something newsworthy?
  • Robot priests (yes, really!)

 

Links

Sunshine Coast Council

CCIQ, the show's sponsors

Bree James LinkedIn

Andrew Griffiths Website

Newsroom PR

Jul 4, 2017

We all know the familiar anxiety and awkwardness of attending networking events, but in this episode of Business over Breakfast, Bree and Andrew give you 20 top tips on how to get you best prepared to be a networking pro. Networking can be vital in building a successful business, so by following these strategies, you can be sure to always get something out of attending networking events. From deciding if you should even go to a networking event to conversation starters to what to do afterwards, Bree and Andrew cover everything to help you feel confident as a networking business professional.

 

Additionally, we have Bob Greenup as our guest this episode. He is the franchise owner of BNI Sydney Central & South Regions, which is part of the largest referral organisation in the world. As someone who focuses with his franchise on developing, educating and supporting committed, passionate and referable business communities to build strong business relationships, he was the perfect person to discuss how to become a professional networker.

 

Plus, Bree and Andrew also get into today...

 

  • What exactly is networking
  • Telling the difference between a good networking opportunity and a bad one
  • Why you should fight the urge to chat with only familiar faces at networking events
  • The question you should ask instead of “What do you do?”
  • When the best time is to arrive at an event
  • What you can do beforehand to prepare yourself to do well at networking
  • Easy business card tricks
  • One unique way to make yourself memorable to others
  • Where to position yourself at an event
  • How to keep a network once you establish one
  • Smart business ideas from around the globe

 

Links

Sunshine Coast Council

CCIQ, the show’s sponsors

Bree James Pakmag

Bree James LinkedIn

Andrew Griffiths Website

Amplify Website

Bob Greenup LinkedIn

Bob Greenup Facebook

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